Art direction / Motion graphics / Set design
To reflect the interchangeable fun nature of the show, we made a series of abstract environments with funky-interacting geometric volumes, bright colors and arrow patterns. The goal was to set a cool and easy-going attitude that would clearly set Super Swing apart from all other talk shows.
To create the set, Canal Q gave us 12 TV screens and one major constraint: the studio had to easily adapt to other shows — namely Sem Moderação (No Moderation), a serious political debate program. To tackle this, we created a neutral environment with a fixed layout of 11 screens and background lighting. The remaining screen was placed in a separate portable box that can be positioned anywhere depending on the show. This structure allows for the identity of each show to shine through and set the right tone, while saving Canal Q precious resources.