Film direction / Visual identity / Motion graphics
This is our very first self-promotion video, created to spearhead the launch of our new website and visual identity. It is a semi-autobiographical journey into the inner workings of Raquete (based on a true story).
Seduced by a visionary mesh of sports, gaming, east asian and religious imagery, we went on a self-discovery sabbatical, looking for the studio's identitary holy grail. At the same time, this process developed conceptual and technical tools for future projects. In this experimental retreat, with no external interference, our only constraints were time, budget and our sanity.
Below are some key concepts that anchored the creation of the video. We'll be releasing early tests and other process-related material on Instagram, so do follow us if you want to check it out — it'll be fun.
I — SPHERE — Subject / Seed
II – HANDSHAKE – Chill / Meeting / Start
III — ARM WRESTLING — Opposition / Balance
IV — TUNNEL — Inception / Oneiric
V — DOORS — Mirage / Potential
VI — PURSUIT — Vertigo / Fearlessness / Adrenaline