Hell gets a refresh

Branding / UI/UX design / Motion graphics


We were responsible for refreshing the identity, developing new on-air graphics and overhauling the existing set design. In a budget-oriented process, we focused on creating a vibrant identity that could be easily and coherently applied across the different platforms. Anchored on the commonplace earth/globe paradigm of news shows, the identity brings an apocalyptic twist, interpreting the world landscape as a sort of cosmic game, that we inevitably lose.


Despite some challenges along the way, the end result was very effective, with overwhelmingly positive reactions from the public and a direct increase in audiences.

Intro sequence

On-air package

The preliminary storyboard that set the narrative for the intro sequence


MOTION GRAPHICS Check it out! Studio